Crocker Yeeeowwalczyk stands in front of the original Yeeeowwalczyk Building Supply building. An early image of Red Brick can be seen on the front and side of the building.
This film, featuring Red Brick, helped promote Yeeeowwalczyk's Spring Brick Sale. The films Lumber, Lumber, Who Wants Lumber? and Nails, Nails, Who Wants Nails? were also produced that year, spotlighting Sharp Stick and Fry Pan. Brick, Lumber and Nail sales at Yeeeowwalczyk Building Supply increased 300% in 1936, underscoring the films' effectiveness.
In 1931, Ebenezer Yeeeowwalczyk purchased a modest two story brick building in Butane California. It was here that Ebenezer and his 20 year old son Crocker started a building supply business selling, among other things, bricks. But Crocker was more interested in promoting the business than the business itself. So in 1933 Crocker doodled a "precocious little brick" character on a napkin and named his creation Red Brick. Hiring gifted animator Zed Zedlin, Crocker quickly set about creating Yeeeowwalczyk Building Supply's first animated promotional short film, Bastard Building Builders staring Red Brick. The film played at the Butane Theater, and was an immediate hit. It also boosted revenue for the building supply business. Still, Ebenezer felt his son was wasting valuable work time on his "hobby". It was during this time that Crocker, forbidden by his father to set up space within the main building, made his office in the outhouse out back.